Cycles: The simplest, proven method to innovate faster while reducing risks

Die Keure Publishing, 26/10/2021 - 368 páginas

Change the way you think about innovation and give yourself every chance of success!

There are lots of books, courses, and videos on innovation. They are fun and usually motivating, but seldom deliver long-term results. Cycles is a fun book, but more importantly, it explains how to innovate at every stage. Consistent winners are idea builders that make good or even mediocre ideas great over time. With Cycles you’ll learn by doing how to grow ideas up to 6x faster while cutting risks by over 50%. This book brings together 4 years of research and the work of 22 innovation experts into a simple system with easy-to-use canvases and tools. The foundation of this system is thinking of idea building as an ongoing process of cycles. Some cycles are short, and some are long. The best cycles include the ABCs of innovation.

A = Align
B = Build Ideas
C = Communicate and Check
S = Systematically Improve

This system ties the theories and research from hundreds of books into something easy to understand and something you can do right now. If you want to be a better innovator, Cycles will change the way you think about innovation. More importantly, with easy hands-on tools, Cycles will make it easier to innovate faster while reducing risks.

A straightforward and effective method that you can start applying right away!


Bryan Cassady is a long-time entrepreneur and has built successful businesses in six countries. His success rate is eight successful businesses from eleven tries. For more than ten years, he has been teaching Innovation and Entrepreneurship at leading business schools around the world (KU Leuven, Solvay, EDHEC), led some of the world’s largest and most successful accelerator programs (The Founder Institute and the European Innovation Academy), and coached over 400 companies. He is currently working on the Global Entrepreneurship Alliance- a foundation being set up to train 1 million entrepreneurs by 2027.

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